Privacy Policy

Who this applies to: This Privacy Policy governs information collected through ArmedStrong’s marketing landing pages, email interest forms, and pre-launch outreach campaigns. It applies to licensed dealers, distributors, manufacturers, agencies, and other industry professionals who submit their contact information to receive communications from ArmedStrong. It does not govern consumer retail activity.

1.Who We Are

ArmedStrong operates as B2B operating infrastructure for the regulated firearms and ammunition supply chain. Our platform serves licensed Federal Firearms Licensees (FFLs), manufacturers, distributors, and government or law enforcement procurement entities.

For purposes of this policy, "ArmedStrong," "we," "us," and "our" refer to ArmedStrong and its operating entity. References to "you" refer to any individual or authorized representative of a business who submits information through our marketing pages or outreach campaigns.

2.Information We Collect

When you submit your contact information through an ArmedStrong landing page, interest form, or outreach response, we collect only what is necessary to follow up and communicate with you about the platform.

We do not collect payment information, government identification numbers, FFL license documents, or any sensitive personal data through our marketing pages.

3.How We Use Your Information

Information collected through ArmedStrong’s marketing and interest campaigns is used strictly for the following purposes:

• –Sending you platform updates, launch announcements, and early access information
• –Responding to inquiries submitted through our contact or interest forms
• –Routing you to the appropriate onboarding track (buyer vs. seller) based on your role
• –Measuring the effectiveness of our outreach campaigns for internal planning
• –Complying with applicable legal obligations

We do not use your information for automated profiling, retargeted advertising, or any purpose unrelated to ArmedStrong’s platform communications.

4.Email Communications

By submitting your email address through an ArmedStrong landing page or outreach form, you consent to receive email communications from us related to the ArmedStrong platform, including pre-launch updates, access invitations, and relevant industry communications.

Every email we send includes an unsubscribe link. You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or by contacting us directly at privacy@armedstrong.com. Opting out of marketing emails does not affect transactional or account-related communications if you later become a registered platform user.

We do not sell, rent, or share your email address with third-party advertisers. Period.

5.Data Sharing and Disclosure

ArmedStrong does not sell or rent your personal information to any third party. We may share your information only in the following limited circumstances:

• –Service providers: We use third-party tools for email delivery, CRM management, and analytics. These vendors are contractually restricted from using your data for any purpose other than providing services to ArmedStrong.
• –Legal compliance: We may disclose information if required to do so by law, regulation, court order, or in response to a valid governmental request, including requests related to ATF compliance obligations where applicable.
• –Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

We do not share your information with firearms industry competitors or any entity for advertising or marketing purposes.

6.Data Retention

We retain contact information collected through marketing campaigns for as long as necessary to fulfill the purposes outlined in this policy or until you request deletion. If you unsubscribe from communications, we will suppress your contact information from future sends but may retain a record to honor your opt-out preference.

If you request full deletion of your data, we will process that request within 30 days, subject to any legal retention obligations.

7.Cookies and Tracking Technologies

Our landing pages use standard web analytics tools (such as Google Analytics) that place cookies on your device to measure page traffic and campaign performance. These are analytics-only — no behavioral advertising cookies are deployed on ArmedStrong marketing pages.

You can control cookie behavior through your browser settings. Disabling cookies will not affect your ability to submit an interest form or receive communications from us.

8.Your Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

• –Access: Request a copy of the information we hold about you
• –Correction: Request that inaccurate or incomplete information be updated
• –Deletion: Request that we delete your contact information from our records
• –Opt-out: Withdraw consent for marketing communications at any time
• –Portability: Request your data in a structured, machine-readable format

To exercise any of these rights, contact us at privacy@armedstrong.com. We will respond to all requests within 30 days. We do not discriminate against users who exercise their privacy rights.

9.Security

ArmedStrong implements reasonable administrative, technical, and physical safeguards to protect the contact information collected through our marketing pages. This includes access controls, encrypted data transmission (HTTPS), and restricted internal access to contact records.

No data transmission over the internet is completely secure. While we take the protection of your information seriously, we cannot guarantee absolute security.

10.Children’s Privacy

ArmedStrong’s platform and marketing communications are directed exclusively at licensed industry professionals and business entities. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.

11.Updates to This Policy

We may update this Privacy Policy as our platform and data practices evolve. When we make material changes, we will update the effective date at the top of this page. If you have submitted your contact information through one of our campaigns, we may notify you of significant changes by email.

Continued use of our landing pages or presence on our email list following a policy update constitutes acknowledgment of the revised terms.

Questions about this policy? Contact us at privacy@armedstrong.com